Cooperative Communicators Association Recognizes Texas Farm Credit’s Resource Center

Texas Farm Credit’s marketing team was recognized for their outstanding work during the Cooperative Communicators Association‘s (CCA) annual awards ceremony, held during the 2022 CCA Institute, June 6-9 in Santa Fe, NM. The three-day educational program included a variety of professional development sessions ranging from effectively connecting with cooperative members to photography video product tips and sustainability workshops.

Professional communicators representing more than 40 cooperatives from across the United States and Canada submitted nearly 400 entries in this year’s competition. The awards recognize the best in writing, photography, programs and projects, and publications.

Texas Farm Credit won first place in the Programs and Projects, Long-Term category for its Resource Center, submitted by VP of Marketing & Communications Kacy Land and Marketing Coordinator Ivory Good.

The overarching goal when creating the new Resource Center on the Texas Farm Credit website was to offer informative videos and articles on an ongoing basis to customers, prospects, and key referral centers. The vision was that the new learning hub would help viewers better understand how the association works as a cooperative, the ins and outs of rural financing, outline products offered, and give general landowner, homeowner, insurance, and agricultural information.

“This truly was a team effort with many folks involved,” said Land. “We’re grateful for the support of our peers and management to bring this vision to fruition and we hope this asset will serve us well for years to come.”

CCA is an organization of 300 professionals who communicate for cooperatives and is the only professional communications organization dedicated to serving those associated with member-owned businesses. The organization is unique in both its mission and membership. CCA works toward helping members excel in communications — from writing, photography, and editing to video layout and design. Just as important, CCA emphasizes ideas and strategies aimed at making communications more successful for cooperatives.

View a complete list of the 2022 CCA Communications Contest winners.